Irma Paul is the founder of Lux Ultimate, a curated destination for luxury products and lifestyles. Driven by a passion for elegance and quality, she brings together the best in fashion, travel, beauty, and experiences to inspire discerning shoppers.

Irma hosts the podcast Sideways Look: Looking Where Others Don’t, exploring overlooked issues in governance, economics, housing, and community development. Her work blends thoughtful curation with insightful storytelling, bridging refined living and informed conversation.

Whether sharing the latest in luxury product or unpacking important issues, Irma’s mission is to inspire, inform, and connect people with meaningful ideas and experiences.